What Holiday People Spend the Most On? Budget Breakdown

What Holiday People Spend the Most On? Budget Breakdown
by Elara Winthrop on 27.09.2026

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*Data based on UK market averages from ABTA/Expedia reports. Actual costs vary by season and location.

You’ve probably seen those Instagram photos of someone lounging on a private yacht in Santorini or sipping champagne at a cliffside villa in Bali. It’s easy to assume that luxury holidays are where people drop the most cash. But if you look at the actual bank statements and booking data from major travel agencies like ABTA or Expedia, the reality is often different. The holiday type that consistently racks up the highest average spend isn’t always the one with the gold-plated faucets. It’s often something far more mundane, yet surprisingly costly.

So, what holiday do people actually spend the most on? Is it the exotic long-haul trip? The all-inclusive resort? Or is it something closer to home that quietly drains your savings account before you even leave the driveway? Let’s break down the real numbers, the hidden costs, and why some vacations hit harder on your wallet than others.

The Surprise Winner: Long-Haul Adventure Travel

When we talk about "spending the most," we need to define what that means. Are we talking about total cost per person? Cost per day? Or the sheer volume of money spent by the demographic that takes these trips? According to recent data from the Office for National Statistics (ONS) in the UK and similar bodies in the US, long-haul adventure holidays typically command the highest average expenditure per trip.

Why? Because they combine three expensive elements: airfare, duration, and specialized activities. A standard two-week beach holiday in Turkey might cost you £1,500 per person. But a three-week trekking expedition in Nepal or a safari in Tanzania can easily push past £4,000-£6,000 per person. This isn't just because flights are pricey; it's because these trips require guides, permits, equipment, and often, higher daily rates for remote accommodation.

Consider the logistics. You’re not just buying a seat on a plane. You’re paying for:

  • Specialist Flights: Often involving multiple layovers and premium economy or business class upgrades due to flight length.
  • Visa Fees & Insurance: High-risk or remote destinations often require comprehensive travel insurance that covers medical evacuation, which can add hundreds to the bill.
  • Activity Costs: Diving in the Great Barrier Reef or gorilla trekking in Rwanda involves permit fees that can exceed £500 alone.

If you’re trying to keep your holiday under control, avoid the allure of "once-in-a-lifetime" adventures unless you have a robust savings plan. These trips are financial marathons, not sprints.

The Hidden Drain: All-Inclusive Resorts

You might think an all-inclusive holiday is a safe bet for your budget. "No surprises," they say. "Everything is covered." And for many, this is true. But for a specific subset of travelers, all-inclusives are notorious for overspending. Why? Because the psychological barrier to spending disappears when you don’t see a price tag on every drink or meal.

Data from TUI and Jet2Holidays suggests that while the base package might be reasonable, the ancillary spending-excursions, premium drinks packages, spa treatments, and room upgrades-can inflate the final bill by 30-50%. People who book all-inclusives tend to stay longer (often 7-14 days) and consume more services than those who book bed-and-breakfast options. If you’re prone to saying "yes" to every upsell at the pool bar, this could be your biggest expense category.

Average Estimated Spend Per Person (UK Market)
Holiday Type Avg. Duration Base Package Cost Typical Ancillary Spend Total Avg. Spend
City Break (Europe) 3-4 Nights £300-£500 £200-£400 £500-£900
All-Inclusive (Turkey/Greece) 7-10 Nights £800-£1,200 £300-£600 £1,100-£1,800
Self-Catering Cottage (UK) 7 Nights £400-£700 £300-£500 (Food/Fuel) £700-£1,200
Long-Haul Adventure (Asia/Africa) 14-21 Nights £2,500-£4,000 £1,000-£2,000 £3,500-£6,000
Luxury Cruise 7-14 Nights £1,500-£3,000 £500-£1,500 £2,000-£4,500

Cruises: The Floating Wallets

Cruising has made a massive comeback post-pandemic, and it’s another area where people spend significantly more than advertised. While the ticket price might look competitive against a hotel stay, the cruise industry relies heavily on onboard revenue. Passengers are encouraged to pre-book drink packages, specialty dining experiences, Wi-Fi bundles, and shore excursions.

Here’s the kicker: shore excursions sold by the cruise line are often marked up by 50-100% compared to booking independently in port. If you take four excursions on a seven-day Caribbean cruise, you could easily add £400-£600 to your bill. Add in gratuities (which are now often mandatory or auto-added), and suddenly that "affordable" £800 cruise becomes a £1,500 experience. For families, multiply this by four, and you’re looking at a substantial chunk of change.

Traveler at an all-inclusive resort pool bar surrounded by extra costs.

Staycations: Not Always Cheap

Many Brits turned to staycations during economic downturns, assuming they’d save money. And often, they do-on flights. But domestic travel in the UK has become surprisingly expensive. Accommodation prices in hotspots like Cornwall, Devon, and Scotland have risen sharply. Plus, you still pay for fuel, tolls, eating out, and attractions.

A week-long cottage holiday in Cornwall can cost as much as a package deal to Spain. The difference? In Spain, you know the exact total upfront. In the UK, variable costs like petrol and restaurant bills creep up unnoticed. If you’re driving a large car and eating out for every meal, a staycation can rival a foreign city break in cost. The key to keeping a staycation cheap is self-catering and avoiding peak-season premiums.

How to Control Your Holiday Spending

Knowing where people spend the most is only half the battle. The other half is knowing how to stop yourself from becoming a statistic. Here are practical steps to keep your next trip within budget:

  1. Set a Hard Cap Before Booking: Don’t just pick a destination you like. Pick a budget first, then find a destination that fits. Use tools like Skyscanner’s "Everywhere" search to find flights within your limit.
  2. Budget for Ancillaries: If you book a cruise or all-inclusive, allocate 20-30% of the package price for extras. Put this money in a separate envelope or digital pot so you don’t accidentally spend it on the main package.
  3. Book Excursions Independently: Research ports of call before you go. Local tour operators often offer the same experiences for less. Just ensure they’re reputable and timed correctly with your ship’s arrival.
  4. Watch the Currency Exchange: For long-haul trips, exchange money gradually rather than all at once. Use fee-free credit cards abroad to avoid dynamic currency conversion traps.
  5. Travel Off-Peak: Flying to Thailand in November costs roughly double what it does in May. Shifting your dates by a few weeks can save thousands without sacrificing weather quality.
Luxury cruise ship with visual overlays of hidden fees and costs.

Regional Differences in Spending

It’s worth noting that spending habits vary by region. Americans tend to spend more on domestic road trips and theme park vacations (think Disney World), where ticket prices alone can exceed $150 per person per day. Europeans, particularly Germans and Scandinavians, often spend heavily on skiing holidays in the Alps, where lift passes and chalet rentals drive up costs.

In the UK, the trend is shifting towards shorter, more frequent breaks. However, the rise of "experience-based" travel means people are willing to splurge on unique activities-like hot air ballooning over Cappadocia or cooking classes in Italy-even if their accommodation is modest. This shift explains why activity spending has grown faster than accommodation spending in recent years.

The Psychology of Overspending

Why do we spend so much on holidays? It’s partly the "vacation mindset." When you’re away from routine, you feel entitled to treat yourself. You skip the supermarket and order delivery. You buy souvenirs you don’t need. You upgrade your seat because you’re "only doing this once."

To combat this, try maintaining some normalcy. Cook one meal a day if you have a kitchen. Walk instead of taking taxis. Limit souvenir shopping to one small item per day. These small disciplines prevent the slow bleed of minor expenses that add up to hundreds.

Which country is the most expensive to visit?

Switzerland, Iceland, and Norway consistently rank as the most expensive countries for tourists. Daily costs for food, transport, and accommodation can exceed £200-£300 per person. Even basic items like coffee or a sandwich can cost triple what they would in Southern Europe.

Do all-inclusive holidays really save money?

They can, but only if you stick to the included offerings. If you constantly buy premium drinks, use the spa, or book off-resort tours, you’ll likely spend more than if you booked a bed-and-breakfast and paid as you went. They work best for families who want predictable costs and won’t venture far from the resort.

Is cruising cheaper than flying?

Not necessarily. While cruises bundle accommodation and food, the base fare rarely includes alcohol, tips, Wi-Fi, or shore excursions. Once you add these essentials, a mid-range cruise can cost more than a comparable land-based holiday in Europe. Cruises offer value through convenience, not necessarily low cost.

How much should I budget for a family holiday?

For a typical UK family of four, a week-long overseas package holiday averages between £2,500 and £4,000. A domestic staycation usually ranges from £1,000 to £2,000 depending on location and season. Long-haul trips can easily exceed £6,000-£8,000 for the whole family.

What is the biggest hidden cost of holidays?

Currency exchange fees and dynamic currency conversion (DCC) are major hidden costs. Paying in pounds when abroad often incurs a poor exchange rate plus a commission. Additionally, airport transfers and baggage fees for budget airlines can add £100-£200 to a seemingly cheap flight.

Ultimately, the holiday people spend the most on depends on their priorities. But if you’re looking to protect your bank account, watch out for long-haul adventures and cruise add-ons. Plan ahead, set limits, and remember: the goal is relaxation, not financial stress.